Problematic : "How to capitalize on the success of the Shanghai Flagship? "

Objectives : integrate the Brand Image of Hermès in the Chinese culture, generate traffic in the parent company and shops, to make a mark on everyone's minds with an event, to win the loyalty of existing customers, reach new target groups and to create a link with China.

Work done : creating a event campaign to Shanghai

• Marketing section : Chinese luxury market research,  monitoring on Chinese traditions and implementing a marketing strategy.
• Communication section : event planning, creating a event graphic charter, a window shop, poster campaign and achievement a digital strategy for the Weibo social network.

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Problematic : "How to improve the fame of Vita Liberté? "

Objectives : rebuilding the prestigious brand image, to make a mark on everyone's minds with a better notoriety in France and in Spain.

Work done : creating an audacious communication campaign available in Spain.

• Marketing section : market and competition analysis.
• Communication section : creating a new visual identity with a new logo and a new graphic charter, creating a poster campaign for street-marketing and planning sport event.

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Project problematic : "How to promote « Astuces de femmes » website ? "

Service offered : packet recovery, purchases while shopping.

Work done : conception of a new non-existent service on the present market and the establishment of the agency.

• Marketing section : production of a benchmark, market research, business plan, creating and administration of two surveys.
• Communication section : creating graphic charter , logo and poster. Achievement a phone application with specifications and two landing pages.

Website BtoB preview

Website BtoC preview

Overview of the Application Simulation

Project problematic : "How to promote « Astuces de femmes » website ?"

Objectives : To make products better known, to unit women to "Astuces de femmes" website, creating a loyal community and commit, to improve traffic to website and sales.

Work done : conception of communication campaign et creating all supports print.

• Marketing section : achieve a market and benchmark analysis and marketing mapping.
• Communication section : creating posters campaign, videos, layout newsletter and a Facebook account.

Project problematic : "How to unite and engage internal and external target group and its five brands? "

Objectives : create a new strong visual identity at Occitane group and his 5 brands, to federate internal and external target to Occitane group.

Work done : achieve a new charter graphic and an internal communication campaign.

• Marketing section : market and competition analysis.
• Communication section : creating a new graphic charter with a new logo. Conceive the model of internal and external website, achieve a posters campaign and to introduce an internal communication campaign.

#01 Project problematic : "How to gather all communities of Isles sur la Sorgues?  "

Objectives : improve tourist flow, increase awareness of the territory, create a community for the territory and create a new strong visual identity

#02 Project problematic : "How to promote the phone application toward the local public while the target is not « digital native » ? "

Objectives : Improve awareness of the phone application and to make it indispensable.

Work done :

• Marketing section : competition and community analysis
• Communication section : creating a new charter graphic with logo, introduce a communication campaign with prints, tv and web.

Project problematic : "Diversification of the range "

Objectives : diversification of the range and targets, modernize the brand

Travail effectué : proposal of a new product with a new graphic charter .

• Partie marketing : market and competition analysis
• Partie communication : achieve a new graphic charter with a proposal for 2 logos, creating packaging, bottles, ice cream packs and in-store advertising.